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"Η Συγχώρηση αυτού που σε έβλαψε, σε περιφρόνησε, σε διέβαλλε, σε επιβουλεύτηκε, σε εχθρεύτηκε (αδικώντας σε) καθ’ οιονδήποτε τρόπο είναι μια ανώτερη ηθική πράξη. Εξίσου υψηλή ηθική αξία έχει το να ζητήσει κάποιος ειλικρινή Συγχώρηση για τα δεινά που προκάλεσε (με τις πράξεις ή/και με την απραξία του) σε κάποιον άλλον. Με μια ΔΙΑΦΟΡΑ. Το δεύτερο έχει αξία ΜΟΝΟΝ όταν απευθύνεται σε κάποιον κατώτερο από πλευράς κοινωνικής/πολιτικής/οικονομικής ισχύος. Τι αξία μπορεί να έχει άραγε μια «Συγγνώμη» που απευθύνεται σε κάποιον «ανώτερο κοινωνικά» (και «ισχυρότερο») όπου εάν τολμήσεις να μην ζητήσεις «συγγνώμη» (συνοδευόμενο δε με πολλαπλάσια «αποκατάσταση» ζημιών) γι’ αυτά που του έκανες όταν ήταν «κατώτερος» μπορεί να σε συντρίψει «ανταποδοτικά» αλλά και «προς παραδειγματισμό» κάθε άλλου (κατώτερου αλλά και «ανώτερου») που θα αποτολμήσει τα ίδια;"

Τετάρτη, 24 Σεπτεμβρίου 2014

How To Write Great Pillar Articles For Your Blog


pillar-article-blogging2

john divramis 

In order to build a successful blog content you need Pillar Articles. The concept of  the Pillar Article is not new, as it have been mentioned in this guest post on Problogger back in February 2006:
Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
Moreover, the modern bloggers have moved to another step especially Nicolas Tart in his income diary blog post The Most Advanced Blogging Strategy I’ve Never Shared, explains why you should start with pillar articles with each category of your blog.

What Is A Pillar Article?

A pillar article is blog content, which is around 5.000 to 10.000 words, is cover each category or page of your blog and it is the framework to build the other secondary blog posts around. Through its interlinking creates a huge impact on the search engines and drives traffic as it is authority content. The pillar article is evergreen, long term and high quality and it is accompanied by videos.


Pillar Article And The Rule Of Seven


The basic principle of the Pillar Article architecture is  to get them to read seven blog posts, or
to reread seven post, or to visite your blog without bouncing out for seven times.

The rule of seven is one of the oldest concepts in marketing.  The rule of seven simply says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you.
Why? The main reason: they don’t know, like and trust you. Psychologists say that you need to get exposed to the perspective customer at least seven times before he considers you as a familiar or trusted person.

Build Pillar Articles For Every Category On Your Blog


Basically, take your primary blog topic and split it up into categories. You should have already done this to create categories for your posts. Then write a 5,000-10,000 word, ultimate resource blog post for each category. There is no limit on the length of the pillar article as soon as it is easy to read or the topic went viral.

Here are a few ideas of creating pillar articles:
  1. [Category]
  2. Top 101 Tips for [Category]
  3. How to [Category]
  4. [Category] 101
  5. The Ultimate Guide to [Category]
  6. [Category] for [Your Audience]
  7. Basic Principles of [Category]
If you create a few master resources like this, people will start to trust you, because you are positioning yourself to them as an expert. This is the cardinal rule of personal branding.


Then Create Articles For Each Topic Within Your Pillar Articles


Once you have a few ultimate resources on your blog, it’s time to split those ideas into secondary articles that go into extreme detail on each topic.

For instance, let’s say we create a post on ParaMarketing Blog  titled,  Make Money Online. It would be difficult to get that post ranking well in search because “make money online” is such a competitive keyword.
For the specialty articles, we would take each method of making money online and dedicate an entire post to it. These posts would rank better because they’re more niche, the keywords are long-tail, so there’s less competition.
As a consequence, you will start to get traffic from the search engines.


Strategically Interlink Your Pillar Articles and Secondary Articles


Internlinking is an on site SEO strategy, quite important when search engines crawl your site.

What we have here is a cluster of similar articles on secondary topics that naturally reel in search traffic. If a search visitor is interested in, “Make Money Online Tip 1,” then they’re also interested in Tip2, Tip3, and Tip4. And they’re definitely interested in the  Make Money Online Pillar Article
Remember, our goal is to get them to read seven blog posts. So the best way to keep them on your site is to tactically link to the other MMO strategies as the call to action, and make it obvious.
Think of interlinking as a sales funnel to get people to your pillar article.
Then, on the pillar article, link back out to each of them under their corresponding topic.
They’ll get drawn into your site through the secondary article, work their way through the funnel, land on the pillar article, and find a whole bunch of other articles that they’re interested in reading.
The strategy is to keep people in your site as long as you can.


Point Pillar Article to a Squeeze Page


The beauty of the funnel is three-fold:

  1. The pillar will get a ton of traffic.
    With the funnel, people will always be working their way back to the pillar article.
  2. The pillar will constantly get re-shared.
    Since it’s one of your best articles, that’ll be the one they want to share, especially since they’ve already spent a bit of time reading your site and beginning to trust you.
  3. The pillar will rise up in search engines.
    More traffic means more opportunities for people to link to it, not to mention all of the internal linking. Plus, social shares.
But the biggest benefit to this is that your pillar article becomes a perfect opportunity to collect opt-ins.
The problem with putting an email opt-in at the bottom of every post (not that I’m against it) is that I don’t trust you enough after reading just one post.
If I read two or three, then maybe.
If I read six or seven, then definitely.
People who read your pillars have probably read multiple posts and they’re looking for an opportunity to learn more from you.
You can collect emails one of two ways:
  1. Put an opt-in box at the end of the pillar.
  2. Make the call to action a link to a relevant squeeze page.

This is how you collect leads for people who are interested in a particular topic.


Implement This Strategy for Each Pillar Article in Each Category


The benefit of following this pillar article and secondary article funnel strategy is that you can use it for every category. It’s like creating mini-networks of content within your blog. And each time you add a blog post, the mini-network becomes stronger and more valuable.

Not to mention, all of your pillar articles will begin climbing the search engine ladder for those competitive keywords.
Over time you’ll become the trusted authority in your niche and everyone, including big-budget corporations, will come to you with their questions.


How Do You Create A Pillar?


There is no exact formula for producing an article that will become a pillar, however there are definitely some key characteristics you can work on. You may be surprised when articles you write become pillars when you didn’t expect it, or the reverse where you pour your heart into a great article and it doesn’t do much for your traffic at all.

Here are typical pillar article concepts that you can post to your blog:


1. The “How-To” Pillar Article


This is a staple pillar article concept. Think about your industry and
write an article that teaches how to do something in it. Be certain to only write how-to articles on topics you genuinely understand how to do and have experience with.

It should be reasonably obvious which how-to topics are popular and relevant to your audience and which you feel capable of explaining well. Remember to tell a story if you can!
For example, if you are in Network Marketing, write about How to succeed in Network Marketing.


2. Make Your Own Definition Article


Many industries have key concepts which new readers won’t know. If a concept is complicated, produce a pillar article that defines the concept, clearly explaining what it means and how it can be implemented.

There is plenty of room in creating a new guide or product or e-learning course in almost every industry.
It’s always smarter to include your own version of a definition if you are capable of explaining a term or concept, rather than link to other sites and drive traffic away from your blog.


3. Create a resource like a free report


This is one of the most plausible pillar concepts in internet marketing. A document such as a whitepaper (a small document, 2-30 pages, which teaches how to do something) or a series of articles combined to create a course, or even a series of free videos is a fantastic pillar.

If you can’t decide what is the best method to distribute your free resource, my suggestion is to offer it in as many ways as possible. Make a PDF available for download, publish the articles individually and make them available from an email list too. ALso produce a video lesson, accompanying the pillar article. This would be the pillar video. That way you maximize your exposure and cater to the widest possible audience.
The important thing with this concept is to create a complete all-in-one solution to a common problem. Similar to the how-to article, a free resource is a powerful pillar concept because it demonstrates your expertise and brings in consistent traffic.

http://paramarketing.info/